“The current Netflix logo will still remain, and the icon will start to be incorporated into our mobile apps along with other product integrations in the near future.” “We are introducing a new element into our branding with an N icon,” the company said in a statement. Netflix decided to replace the word with one giant letter to better contend with everything else on your mobile screen. This wide stance did not play well in a box and the full-word approach fared poorly at small sizes. The logo makeover is the latest in a spate of redesigns by companies looking to revamp their visual brands in the mobile era remember the recent curious case of Instagram logo making designers go “oh snap”, and Uber before that, and Twitter and Airbnb even before.īefore this mysterious (and literally tiptoed) update, Netflix has been cramming all the letters of its name onto the tiny icon of its iOS app and social networks. In design parlance, it’s a “peelable”, with usable elements across a band. The new N is specifically reserved for social media accounts and mobile apps. According to Netflix, it’ll continue using the arched, familiar, seven-letter wordmark that has been impinged on our minds. However one thing is clear Netflix hasn’t completely ditched its old logo and feel. New piece of statement jewelry, if you will □ No matter how the new letter mark is interpreted by the audience, it is here to stay and precede your Netflixing and chilling in the times to Nope! Just added a little flair with a new Icon. Netflix’s team has recently dropped the ball by unveiling a new app logo a simple “N” formed by a red band that folds in over itself with a drop shadow, like a red carpet, or perhaps a strip of celluloid film.
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January 2023
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